Many of you may have heard of the Lean Startup Movement. The Movement states, “The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.” The focus becomes all about Customer Development as outlined by Steve Blank, in his book The Four Steps to the Epiphany. This is a shift from the traditional focus in Startups of product development.

If you are or want to be an investor in Startups, The Lean Startup model is something you need to understand. Eric Ries, the founder of the movement, has eloquently brought to light the principles that some successful serial entrepreneurs have known for some time. Now, a major portion of the Startup industry is embracing the lean startup ideals, bringing with it a new level of efficiency and success.

A key component to furthering this movement will be the adoption and understanding of the principles of the Lean Startup by Investors. In order to help support this I will be pivoting How to Invest in Startups, with a new Blog in the next eight weeks called The Lean Startup Investor. The primary purpose of this Blog will be to help create ROI for startup investors. The audience for this Blog is Accredited Investors, Venture Capitalists, Crowd Funding Investors, and Angel Investors.

The first post will be about the fundamental activity of a lean startup investor. I look forward to your input and feedback on this exciting pivot in support of The Lean Startup Movement.