“I was reluctant to read this book as I have seen his TED talk and follow his blog. I am so glad I have now gone through the book. Getting a deeper understanding of the Golden Circle and why Why is the center of it all in the business world has been awesome. This is a philosophy we are hard core about at www.Podiumventures.com and www.businessinstincts.ca and now I am thinking we need to figure out how to bring Simon Sinek in for a workshop for all of our projects so that we can all “get it” as deeply as possible.”