The Lean Startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses

“This book and the framework of Lean Startups is so how successful business are started and grown! This a bottom up, customer focused approach. The framework is brilliant and practical. The only tricky part of it is determining what is most important to measure in your business, (which is not usually obvious) and then evaluating not just the results but if that is actually the most import metric to measure.”