The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

January 24, 2013

“This book not only explains why politics is the most irrational and emotional topic our brain encounters but it also gives great insight into how to communicated with peoples Political Brain at the same time giving great insight into the American political system. Weston is left of center in his thinking and draws examples from botched Democratic strategy and how the Right has capitalized on it.”