“VERY useful book. Six Step process to get “Tuned In” to building a product or service that resonates. I found it talked down to the reader a bit especially since they were not really providing anything really new. That being said this book is filled with gems and a good process to help ensure you do things you must do in order to be successful with your venture. Net/Net – don’t make assumptions or use instincts. Do your research with your target persona’s.”
Step 1. Find Unresolved Problems
Step 2. Understand Buyer Persona’s
Step 3. Quantify the Impact
Step 4. Create Breakthrough Experiences
Step 5. Articulate Powerful Ideas
Step 6. Establish Authentic Connections